Labubu. Viral ice cream. Tom Phillips, wind warnings, and how to make butter.
Google has announced the top trending searches for New Zealand in 2025, and it’s a snapshot of the wild, weird year that’s nearly over.
The single biggest search term in Aotearoa this year had little to do with New Zealand – it was the American conservative activist Charlie Kirk, who was not well known here before his death in September.
But right up there in the top ten were also the death of Tom Phillips after a four-year search for the missing man and his children, weather events like Cyclone Alfred and the long-dead American serial killer Ed Gein, subject of a popular Netflix series.
Oh, and the All Blacks. There’s always the All Blacks.
Google New Zealand’s communications and public affairs manager Carrie Jones told Morning Report the results provided interesting data about what Kiwis are thinking about.
“This list of top trending searches spanned pop culture, lifestyle, sports, news – and they’re the queries that had the greatest spike in interest this year as compared to last year.
“So they give us a really good insight into what Kiwis were curious about.
“This year the searches paint a picture of a population that was pragmatic, hyper-vigilant and digitally aware.
“One thing that is consistent year on year is we are sports mad and the All Blacks are actually the most-referenced search term of the past five years.”
When it came to Kiwi searches, boxer Joseph Parker, ACT Party deputy leader Brooke van Velden, former Green MP Benjamin Doyle, singer Lorde and F1 driver Liam Lawson were among the top queries.
Celebrities who passed away in 2025 were also frequently searched, such as Ozzy Osbourne, Gene Hackman and Diane Keaton.
Another hot spot in the top 10 was health searches.
“Interestingly in our overall searches list we saw searches for COPD treatment and osteoporosis treatment, perhaps showing Kiwis taking health matters into their own hands,” she said.
Jones said Google has also seen a sharp increase in people using search as a real-time safety tool for events like cyclones, tsunami warnings and storms.
“Our desire for information about these immediate weather hazards has never been more pronounced.”
“Kiwis are searching for urgency around local matters such as wind warnings, rainfall warnings and tsunami warnings and also showing interest in engagement and political processes. So we saw searches for how to make a submission for the Treaty Principles Bill, for example.”
Jones said that last search showed a desire to participate rather than just gather information.
“We see a shift from lots of reading, maybe just looking for headlines, moving more to actionable paths to engagement. So, ‘how to make a submission to the Treaty Principles Bill’ shows Kiwis’ interest and a desire to be involved, rather than just participate and read.”
“I think there is a natural scepticism of new technology. I think there is real excitement around the opportunity that AI can present and how it can make a real difference in our society, whether it’s through health care or across different industries.”
And with food, “There were two main flavours that came through our searches this year,” Jones said.
“So we had Dubai chocolate, pistachio cream and matcha coming through, people wanted to know how to make Dubai chocolate, how to make pistachio cream. That was sort of the unexpected flavour duo of 2025.”
Courtesy of Google, here’s the full lists of trends in New Zealand for 2025:
Police say a person who fired a gun at officers in Napier is still at large.
Eastern District Commander Superintendent Joel Lamb said Police tried to stop a vehicle in the Pirimai Area at about 10pm on Tuesday.
He said someone in the back seat pointed what was presumed to be a firearm at officers pursuing the vehicle.
“Staff have then heard two distinct gunshots as the firearm was discharged.
“Fortunately, neither of our officers were injured, and the patrol vehicle did not sustain any damage.”
He said hours later, the vehicle was seen travelling north on the Waikato Expressway towards Auckland.
Police seized the vehicle at an address in Manurewa, but they had not found the alleged offender.
Lamb said people who lived at the Manurewa address were engaging with Police.
He said Eastern District and Counties Manukau Police were making enquiries.
“Presenting a firearm at a Police officer is a serious escalation that puts our staff and the wider community at risk. This behaviour is entirely unacceptable.
“We are taking this incident extremely seriously and will be pursuing all lines of enquiry to locate the offender and hold them accountable.”
Police asked anyone who witnessed the incident to contact Police on 105 or online using the reference number 261111/3764.
Information could also be provided anonymously via Crime Stoppers on 0800 555 111.
The players tasked with ending Australia’s Rugby League World Cup dominance have been named.
The Kiwis and Kiwi Ferns have announced their squads for this Sunday’s World Cup finals in Brisbane.
Both sides are chasing their first titles since 2008, and both are looking to end their opponents run of three crowns in a row.
“Our Kiwi Ferns have been so dominant in years gone by, and we want to bring dominance back to this jersey, so I think it will be a case of who wants it more,” said co-captain Georgia Hale of the impending clash.
The Kiwis get a major boost for the final as they welcome back Ronaldo Mulitalo after he served a one-match ban for a high tackle against Fiji Bati.
Mulitalo replaces Charnze Nicoll-Klokstad, who moves to the six-man bench, which again includes utility Te Maire Martin, middle forwards Naufahu Whyte, Erin Clark and Xavier Willison plus fullback Keano Kini.
Loose forward Joseph Tapine will make his 30th Test appearance in a familiar pack again, including second-rowers Isaiah Papali’i and Briton Nikora, and props James Fisher-Harris and Moses Leota.
Winger Jamayne Isaako is on the cusp of claiming the New Zealand record for most Test points.
His five goals against Tonga lifted his career points tally to 225 – level with Shaun Johnson – while centre Casey McLean goes into the final with 16 tries in just eight Tests.
Fisher-Harris will again captain the team.
Fullback Ponga said the goal of the group was clear.
“We have high expectations around what we want to achieve, and obviously winning a world Cup is one of them.”
Meanwhile, Ricky Henry has selected a settled side to take on the Jillaroos, led by their lethal centre combination of Stacey Waaka and Mele Hufanga.
Veteran Apii Nicholls takes the number one jersey, Leianne Tufuga and Mackenzie Wiki on the wings.
Henry has stuck with his halves pairing of Chantay Kiria-Ratu and Raecene McGregor with Alexis Tauaneai, Georgia Hale and Otesa Pule up front.
Rounding out the starting pack is Shaniece Monschau, Kaiyah Atai, and Angelina Teakaraanga-Katoa.
“We have been building well throughout the tournament; we understand the Jillaroos side, and will give it our all to make New Zealand proud this weekend,” said Henry.
Multiple opportunities to identify and mitigate a multi-million-dollar budget blowout at RNZ appear have been missed, according to the former executive director at Audit New Zealand.
The public broadcaster on Monday revealed a near $12 million shock financial loss after a litany of financial blunders, which will now lead to sweeping job cuts.
The $11.8m loss is more than 25 times the $470,000 RNZ had expected to lose over the year to June.
CEO Paul Thompson took responsibility for the result, and said internal reports gave an inaccurate picture of the finances, meaning the scale of the loss only became clear in October.
RNZ’s former chief financial officer Hilary Parker resigned unexpectedly in early October.
The board said it would commission an independent review into what went wrong.
Independent contractor Stephen Walker, who left the Audit Office earlier this year, said the size of the loss was surprising, as was the length of time it took to identify it – months after the financial year ended.
Independent contractor Stephen Walker is a former executive director at Audit New Zealand.
Supplied / OAG
“Probably more of a concern is that they had seemingly been unaware that they were running up a significant deficit until they were in the preparation stage of their annual report in October.”
Walker said public entities typically produced monthly financial reports.
An interim audit also took place before the end of the financial year, he said, but if the organisation hadn’t identified significant losses at that stage, the auditor could also be in the dark.
“It seems that there’s a real weakness in forecasting and budgeting that’s occurred here and that the monthly accounts, when they’re produced, either haven’t identified these significant variances against budget or the magnitude of them really hasn’t come to light until right towards the end of the financial year,” Walker said.
“And really at that point, there’s no opportunity for the chief executive, the leadership team to take, and the board to take, any corrective action because the year has effectively been completed.”
Walker said the “significant miss” was difficult to account for given it was more than 10 percent of RNZ’s total funding.
He said based on RNZ’s annual report, financial complexity didn’t appear to be a factor.
“This $11.8m loss isn’t made up of one particular item … it seems to have been contributed to by a number of separate expense lines running over budget. So I don’t think it’s necessarily to do with complexity.”
Among the errors, RNZ wrongly counted $2m from land sales as income in its budget. Staff costs also came in $3.2m over budget, including $1.4m in redundancy payments.
Professor at Auckland University’s business school Norman Wong said based on media reports the issues identified were “significant and troubling”.
Norman Wong.
Supplied / University of Auckland
“But recognising the sale of land as income in their budget is a basic error that one would have expected to have been caught and corrected well before it got to this point.”
With funding reductions at RNZ over the past two years, Walker expected greater scrutiny of financial results.
“Virtually every public entity has had their annual budget reduced. And so you would expect … the leadership team on a monthly basis and board – I’m not sure how frequently the board will consider the information – but you would expect them to be interrogating the results on a regular basis throughout the year,” he said.
Walker said initiating an independent review was the correct course of action and that he’d want to understand what information the leadership team and the board were regularly receiving.
He said he’d “love to say” surprising financial results were rare, but conceded they occured on a semi-frequent basis during his time leading the Audit Office.
“The benefit of independent scrutiny by the Audit Office – and the auditors providing that support to the Auditor General – [is] that the reporting is fairly presented at the end of the year, whether it’s good, bad or ugly.”