{"id":3518,"date":"2023-03-03T05:58:55","date_gmt":"2023-03-02T16:58:55","guid":{"rendered":"https:\/\/thebuzz.apnanetwork.co.nz\/?p=3518"},"modified":"2023-03-03T05:58:55","modified_gmt":"2023-03-02T16:58:55","slug":"adriana-lima-fifas-appointment-of-supermodel-as-fan-ambassador-in-womens-world-cup-year-criticised","status":"publish","type":"post","link":"https:\/\/thebuzz.apnanetwork.co.nz\/?p=3518","title":{"rendered":"Adriana Lima: Fifa’s appointment of supermodel as fan ambassador in Women’s World Cup year criticised"},"content":{"rendered":"

Fifa’s appointment of supermodel Adriana Lima as its first global fan ambassador five months before the Women’s World Cup is “tone deaf”, says former Fifa council member Moya Dodd.<\/span><\/p>\n

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Brazilian Lima will “develop, promote and participate in global initiatives” before the World Cup, which starts on 20 July in Australia and New Zealand.<\/span><\/p>\n

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Fifa president Gianni Infantino said Lima “lives and breathes ‘futebol'”.<\/span><\/p>\n

“When a girl plays football, the world sees her differently,” Dodd said.<\/span><\/p>\n

“Instead of being complimented on her nice looks or her pretty dress, she is valued for her game-saving tackles and brilliant goal-scoring.<\/span><\/p>\n

“She’s admired for what she can do, rather than how she looks, putting her on a more equal footing with her brothers in a way that can alter the whole trajectory of her life’s ambitions.<\/span><\/p>\n

“In a Fifa World Cup year, that’s the message that should be ringing loud and true around the world. Where a supermodel fits into this is truly baffling.”<\/span><\/p>\n

Dodd, a former Australia international who served on the committee for Australia and New Zealand’s successful bid to co-host the World Cup, said Lima’s public image was an “odd fit for an organisation that says it wants to empower girls and women”.<\/span><\/p>\n

“I asked whether the Fifa ambassador will be delivering messages on body image, wellbeing and healthy eating,” Dodd added in a post on LinkedIn on Wednesday.<\/span><\/p>\n

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SOURCE BBC<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fifa’s appointment of supermodel Adriana Lima as its first global fan ambassador five months before the Women’s World Cup is “tone deaf”, says former Fifa council member Moya Dodd. Brazilian Lima will “develop, promote and participate in global initiatives” before the World Cup, which starts on 20 July in Australia and New Zealand. Fifa president […]<\/p>\n","protected":false},"author":6,"featured_media":3519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/3518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3518"}],"version-history":[{"count":1,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/3518\/revisions"}],"predecessor-version":[{"id":3520,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/3518\/revisions\/3520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/media\/3519"}],"wp:attachment":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}