Boxing Day spending is up from last year, but experts say another shopping event could be the new black.<\/p>\n
New data from payment network company Worldline showed New Zealanders’ Boxing Day spending reached record heights this year, with consumers spending $100.5 million at core retail merchants, up 2.6 percent on last year.<\/p>\n
The company’s chief sales officer, Bruce Proffit, said that money was mostly spent on presents and food.<\/p>\n
However, he said the sum was only about half of what was spent on Christmas Eve, and also did not reach Black Friday spend levels.<\/p>\n
“The 24th traditionally is the busiest day of the year by far. This year it was spread out over two days – so the Friday and the Saturday, given that Christmas was on the Sunday – but both those days were very large in terms of Kiwis spending.”<\/p>\n
This year was only the second where Black Friday sales had outnumbered Boxing Day spend.<\/p>\n
“So that may be a trend that we need to look out for,” Proffit said.<\/p>\n
“It certainly announces the start of the sale period, and what we tend to see now is that the sales start at Black Friday and don’t seem to stop until Christmas. Christmas Eve though, for the last 30 years has been twice as big as the next day and we don’t see that trend changing at all.”<\/p>\n
This could also explain why Boxing Day figures were not meeting other sales event levels, Proffit said.<\/p>\n
“There has been some suggestion that there’s a bit of buyers’ fatigue, that the sales seem to continue for so long that when it comes to Boxing Day, people have already got the deals that they were chasing.”<\/p>\n
Regionally, Boxing Day spending increased the most in the West Coast – by 33 percent – while Wairarapa saw the biggest drop of 21 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"
Boxing Day spending is up from last year, but experts say another shopping event could be the new black. New data from payment network company Worldline showed New Zealanders’ Boxing Day spending reached record heights this year, with consumers spending $100.5 million at core retail merchants, up 2.6 percent on last year. The company’s chief […]<\/p>\n","protected":false},"author":6,"featured_media":1994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222,174],"tags":[],"class_list":["post-1993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-nz-news"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/1993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1993"}],"version-history":[{"count":1,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/1993\/revisions"}],"predecessor-version":[{"id":1995,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/1993\/revisions\/1995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/media\/1994"}],"wp:attachment":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}