{"id":13108,"date":"2025-03-23T11:39:14","date_gmt":"2025-03-22T22:39:14","guid":{"rendered":"https:\/\/thebuzz.apnanetwork.co.nz\/?p=13108"},"modified":"2025-03-23T11:39:14","modified_gmt":"2025-03-22T22:39:14","slug":"how-a-decade-of-netflix-has-changed-how-we-watch-tv-in-new-zealand-forever","status":"publish","type":"post","link":"https:\/\/thebuzz.apnanetwork.co.nz\/?p=13108","title":{"rendered":"How a decade of Netflix has changed how we watch TV in New Zealand forever"},"content":{"rendered":"<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Ten years ago, streaming video broke like a tidal wave over New Zealand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Global giant Netflix introduced its streaming service to Aotearoa in March 2015, and how we watch what we used to call just plain old &#8220;TV&#8221; has never quite been the same.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Netflix wasn&#8217;t the first streamer to hit NZ &#8211; Spark&#8217;s long-gone Lightbox launched in 2014, and Sky TV&#8217;s Neon in February 2015 &#8211; but it proved the tipping point for watching everything from\u00a0<cite class=\"italic\"><a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/life\/screens\/tv\/review-squid-game-season-two\">Squid Game<\/a><\/cite>\u00a0to\u00a0<cite class=\"italic\"><a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/national\/programmes\/ninetonoon\/galleries\/50-years-of-country-calendar\">Country Calendar<\/a>\u00a0<\/cite>on our phones, laptops and smart TVs.<\/p>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Diana Wichtel is the queen of New Zealand television criticism, with a run as the\u00a0<em class=\"italic\">Listener\u00a0<\/em>magazine&#8217;s television critic from 1989 to 2020. She says claims television is \u201cdying\u201d are nothing new.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>In her <a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/national\/programmes\/saturday\/audio\/2018969461\/what-s-on-the-box-diana-wichtel\">recent memoir looking back on her career<\/a><a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/aus01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.rnz.co.nz%2Fnational%2Fprogrammes%2Fsaturday%2Faudio%2F2018969461%2Fwhat-s-on-the-box-diana-wichtel%2520recent%2520memoir%2520looking%2520back%2520on%2520her%2520career%2C&amp;data=05%7C02%7CNicky.Park%40rnz.co.nz%7C448b75f57b484bf46c9c08dd64dcde5c%7C00b9193154bf4f7dad1546b943c0b28e%7C0%7C0%7C638777621963345680%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=K40CRohMx9vD0KjrBVVrYZtZj%2ByqGTQzMmaSpdCh7fA%3D&amp;reserved=0\">,<\/a>\u00a0<cite class=\"italic\"><em class=\"italic\">Unreel: A Life In Review,<\/em><\/cite>she wrote she is still &#8220;strangely upbeat about the future of television&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;I hope those who announced television&#8217;s imminent death years ago have been eating their words along with their viewing snacks as they watched\u00a0<a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/stories\/2018892150\/succession-10-classic-moments\"><cite class=\"italic\">Succession<\/cite><\/a>,\u00a0<cite class=\"italic\"><a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/programmes\/widescreen\/story\/2018695569\/review-fleabag-s2\">Fleabag<\/a><\/cite>,\u00a0<cite class=\"italic\"><a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/news\/the-wireless\/375239\/the-handmaid-s-tale-is-back\">The Handmaid&#8217;s Tale<\/a><\/cite>,\u00a0<a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/national\/programmes\/afternoons\/audio\/2018954771\/tv-critic-industry-slow-horses-and-kaos\"><button class=\"leading-none underline decoration-black\/30 decoration-dotted decoration-2 underline-offset-2 transition-colors hover:cursor-pointer hover:bg-white hover:decoration-black focus:bg-white focus:decoration-black\" data-state=\"closed\"><cite class=\"italic\">Slow Horses<\/cite><\/button><\/a>, our own\u00a0<a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\"><cite class=\"italic\">After the Party<\/cite><\/a>,\u201d she said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;I&#8217;m sticking to my mantra: the golden age of television is always right now and the best is yet to come.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Back in 2015, the first NZ Netflix customers soaked up shows including\u00a0<em class=\"italic\">Unbreakable Kimmy Schmidt\u00a0<\/em>and\u00a0<em class=\"italic\">BoJack Horseman<\/em>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Wichtel says her first few streaming addictions included &#8220;<em class=\"italic\">House of Cards<\/em>, from memory, and\u00a0<em class=\"italic\">Orange Is The New Black<\/em>.&#8221;<\/p>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;These were early Netflix original series, but I probably saw them on Lightbox. Hilarious, shocking, heartbreaking, bingeable &#8211; both marked a shift to a very high gear for television drama.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pt-2-3 mb-3-4\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<h3 class=\"font-serif-headline-medium font-serif-headline *:font-serif-headline-medium text-md-lg leading-tight\">How we&#8217;re watching<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Ten years later, Disney, Amazon Prime, Apple TV, Neon and others all battle for our free time. Old-school TV channels like TVNZ, Whakaata M\u0101ori and Three now offer their own comprehensive streaming libraries.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Mark Stewart, a lecturer in media and creative technologies at the University of Waikato, notes when we watch used to be at the mercy of linear TV schedules.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;I think the move away from broadcast TV schedules has been a big change for a lot of people,&#8221; he said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;Time shifting of content (outside of news and sports) has become more and more common, although there are still a significant number of people who watch television at time of broadcast.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>If anything, the problem is too much to watch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;We have access to more content than we have ever been able to access before,&#8221; Stewart said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;However, we have also seen significant market fragmentation, so that now to be sure that you have access to anything you might want to watch, you probably need to be subscribed to four or five premium providers, minimum.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Belinda Plunkett of Auckland started the Facebook group NZ Streaming Shows in 2024 as a way of helping people sort through the content flood. She said streaming offers far more variety than linear TV once did.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;Usually TV channels just repeat the same shows over again.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;There&#8217;s not much recommendations on shows on NZ streaming sites,&#8221; she said. &#8220;There&#8217;s nothing worse than wanting to watch something but not being able to find where to watch it.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>And of course there&#8217;s the perpetual dilemma &#8211; to binge or not to binge?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;I&#8217;m definitely a binger,&#8221; Plunkett said. &#8220;Bingeing is the better way as it&#8217;s easier to follow the story.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;We are all bingeing all the time,&#8221; Wichtel agreed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;The downside is that there&#8217;s no time to process one episode and eagerly anticipate the next. It can feel like eating too many Tim Tams.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pt-2-3 mb-3-4\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<h3 class=\"font-serif-headline-medium font-serif-headline *:font-serif-headline-medium text-md-lg leading-tight\">Where we&#8217;re watching<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>The 2024\u00a0<a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/d3r9t6niqlb7tz.cloudfront.net\/media\/documents\/Where_are_the_Audiences_2024_summary_infographic.pdf\">Where Are The Audiences report by NZ On Air<\/a>\u00a0shows just how much things have changed. Global video sharing platforms reach the largest audience, 64 percent of New Zealanders daily, with subscription streaming at 56 percent. TikTok and YouTube have rapidly eclipsed Netflix\u2019s dominance for many.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Back in\u00a0<a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/d3r9t6niqlb7tz.cloudfront.net\/media\/documents\/where_are_the_audiences_2016.pdf\">NZ On Air&#8217;s 2016 report<\/a>, linear TV was still the biggest weekly reach at 86 percent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>TVNZ&#8217;s own free streaming platform TVNZ+ is our most popular, while according to the 2024 survey Netflix reaches 38 percent of New Zealanders each day &#8211; but that&#8217;s down from 42 percent in 2023.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Netflix is secretive about precise figures on viewership, and did not respond to requests for comment. However,\u00a0<a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.roymorgan.com\/findings\/disney-powers-growth-in-new-zealands-viewership-of-subscription-tv-over-the-last-year\">a Roy Morgan survey from 2022<\/a>\u00a0found 2.2 million people watched Netflix in an average four weeks.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>When it first kicked off, a Netflix subscription was $9.99 a month, but\u00a0<a class=\"visited:text-dark-grey visited:decoration-light-grey hover:decoration-brand decoration-light-grey underline decoration-1 underline-offset-2 transition-colors hover:decoration-[1.5px] hover:visited:text-black\" href=\"https:\/\/www.rnz.co.nz\/news\/world\/539663\/netflix-raises-prices-after-reporting-biggest-ever-subscriber-jump\">today plans range<\/a>\u00a0anywhere from $14.99 for the bare basics to $27.99 for all the bells and whistles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pt-2-3 mb-3-4\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<h3 class=\"font-serif-headline-medium font-serif-headline *:font-serif-headline-medium text-md-lg leading-tight\">Who we&#8217;re watching<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>With everything from Korean comedy to Scandinavian noir available at the push of a button, does that mean New Zealand&#8217;s own stories get lost in the mix?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;I do worry about how we will keep telling our stories, particularly in a time when a dreary, back-to-basics mentality undervalues creative endeavour of all kinds,&#8221; Wichtel says.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;Though you don&#8217;t want to get too nostalgic. The Topp Twins and Billy T James were groundbreakers and<em class=\"italic\">\u00a0<\/em><cite class=\"italic\">Country Calendar<\/cite><em class=\"italic\">\u00a0<\/em>remains a national treasure. But these days we also have access to an incredible range of stories from across cultures.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>Stewart says that shared cultural experiences have receded due to audience fragmentation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;I also think we are running a real risk of losing some of our cultural identity by not making enough cultural projects that speak to the experiences of living in Aotearoa New Zealand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;Netflix might produce some content here, because we make it economically inviting, but the content they produce does not have anything to say about the lived experiences of those who live here.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;NZ On Air, Creative NZ, and Te M\u0101ngai P\u0101ho work really hard to fund content, but they each have their own requirements, and are also desperately underfunded.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>But despite it all, Wichtel says, you can still find distinctive Aotearoa content out there in the streaming universe.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;Local television is a social good and needs to be well funded.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;A heartening thing is that, on what remains of television as we used to know it, we hear te reo and events like Matariki and Te Matatini get mainstream coverage.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"font-serif-text mb-4-5 leading-loose\">\n<div class=\"mx-auto px-4 md:px-6 max-w-screen-2xl\">\n<div class=\"ml:gap-4-5 ml:grid ml:grid-cols-[1fr_8fr_3fr]\">\n<div class=\"col-start-2 ml:grid ml:grid-cols-[1fr_6fr_1fr]\">\n<div class=\"ml:col-start-2 h-full\">\n<p>&#8220;Culture cuts its own channels. There is no stopping it.&#8221;<\/p>\n<p>Source: RNZ<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ten years ago, streaming video broke like a tidal wave over New Zealand. Global giant Netflix introduced its streaming service to Aotearoa in March 2015, and how we watch what we used to call just plain old &#8220;TV&#8221; has never quite been the same. Netflix wasn&#8217;t the first streamer to hit NZ &#8211; Spark&#8217;s long-gone [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[208],"tags":[],"class_list":["post-13108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/13108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13108"}],"version-history":[{"count":1,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/13108\/revisions"}],"predecessor-version":[{"id":13110,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/posts\/13108\/revisions\/13110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=\/wp\/v2\/media\/13109"}],"wp:attachment":[{"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebuzz.apnanetwork.co.nz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}